Where the L.A. of Drive was dangerous and seductive, the City of Angels depicted in The Neon Demon is one cut straight from a glossy fashion magazine. Models are dolled up to look like corpses, staring dead-eyed into the lens as the shady photographer watches ominously. The city's latest arrival is porcelain-skinned beauty Jesse (Elle Fanning), who natural golden curls and cute nose draw jealousy from her cosmetically-enhanced rivals. She has just celebrated her 16th birthday, but a modelling agency talent spotter (played by Christina Hendricks) advises her to claim she's 19, should anybody ask. She soon catches the eye of some of the best photographers in the business, all of whom seems instantly enchanted by her looks and youth. As make-up artist Ruby (Jena Malone) puts it, Jesse just has that 'thing'. That thing is innocence, but such a quality cannot last in a cut-throat industry where models eat each other alive.
There's always been a grimy quality to Refn's movies, even in his most polished output. The Neon Demon is his closest brush with horror, and the director initially seems like the perfect fit for the genre. Yet this button-pushing slog will likely inspired yawns and frustration rather than gasps and shudders. It seems like Refn has a list of taboos he's eager to tick off his body of work, and The Neon Demon is happy to indulge in everything from necrophilia to cannibalism. It's a premise built on the flimsiest of metaphors, and the resulting message ultimately seems to be that some men are sleazy, women can be bitches, and the fashion world is vacuous and materialistic. Sub-plots are introduced, such as an incredibly dull love interest (Karl Glusman) and an unscrupulous motel owner (Keanu Reeves), but they lead nowhere and serve no real purpose to the story. It's provocative for the sake of being provocative, which wouldn't be a huge problem if the film wasn't so utterly ponderous. Like his fellow countryman Lars von Trier, Refn is eager to shock, but there can be little to no impact when there is a complete lack of substance.
Directed by: Nicolas Winding Refn
Starring: Elle Fanning, Karl Glusman, Jena Malone, Bella Heathcote, Abbey Lee, Keanu Reeves, Alessandro Nivola, Christina Hendricks
Country: Denmark/France/USA/UK
Rating: **
Tom Gillespie
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